Table of Contents
Monetizing a blog through ad networks is a popular way for bloggers to generate revenue. With numerous options available, it can be challenging to determine the best ad networks for bloggers. In this article, we will explore the top 10 ad networks for bloggers in 2022, their net worth, advantages, disadvantages, year of establishment, and the owners of these companies. We will also highlight the benefits of each network to help you make an informed decision.
1. Google AdSense
Google AdSense, established in 2003, is undoubtedly the most popular and widely used ad network for bloggers. The Adsense company is owned by Google, it boasts a staggering net worth of over $100 billion. AdSense offers a vast range of ad formats, including display, text, video, and mobile ads. Its advantages include a massive pool of advertisers, high-quality ads, precise targeting options, and easy integration with websites. However, AdSense has strict policies and can be challenging to get approved for certain niches.
2. Adsterra
Adsterra, founded in 2013, is a rapidly growing ad network that has gained popularity among bloggers. You can register Adsterra here whhile the exact net worth of Adsterra is not publicly disclosed, it has established itself as a reliable and profitable platform. Adsterra offers various ad formats, including display, pop-under, and native ads. Its advantages include high eCPM rates, timely payments, a user-friendly interface, and a wide range of targeting options. Additionally, Adsterra provides a referral program that allows bloggers to earn extra income by referring other publishers. However, some bloggers have reported occasional low-quality ads and limited customer support.
3. PropellerAds
PropellerAds, established in 2011, is a global ad network that offers various ad formats, including pop-under, push notifications, and native ads. With a net worth of over $50 million, PropellerAds provides bloggers with high eCPM rates, timely payments, and a user-friendly interface. It also offers advanced targeting options and optimization tools to maximize revenue. However, some bloggers have reported occasional low-quality ads and limited customer support.
4. Media.net
Media.net, founded in 2010, is a contextual ad network that focuses on delivering relevant ads based on the content of a webpage. With a net worth of over $1 billion, Media.net offers display and native ads across various industries. Its advantages include high-quality ads, competitive ad rates, excellent customer support, and easy integration with websites. Media.net is particularly suitable for bloggers with content in niches such as finance, technology, and lifestyle. However, Media.net’s reach might be limited compared to larger ad networks like Google AdSense.
5. Ezoic
Established in 2010, Ezoic is an AI-driven platform that helps bloggers optimize their ad placements for maximum revenue. With a net worth of over $100 million, Ezoic offers various ad formats, including display, native, and video ads. Its advantages include automated ad optimization, split testing, detailed analytics, and access to premium advertisers. Ezoic also provides additional features like site speed optimization and mobile adhesion. However, bloggers need to meet specific traffic requirements to join the platform, and the initial setup process can be time-consuming.
6. Sovrn
Sovrn, formerly known as Lijit Networks, was established in 2006. With a net worth of over $100 million, Sovrn provides a range of ad formats, including display, video, and native ads. Its advantages include access to premium publishers, real-time bidding, robust analytics, and easy integration with websites. Sovrn also offers a suite of tools for bloggers, including content recommendation widgets and header bidding solutions. However, Sovrn’s reach might be limited compared to larger ad networks, impacting the scale of campaigns.
7. Monumetric
Monumetric, founded in 2012, is an ad network that focuses on serving mid-sized bloggers and publishers. With a net worth of over $10 million, Monumetric offers display, video, and native ads. Its advantages include personalized support, high fill rates, competitive CPMs, and access to premium advertisers. Monumetric also provides advanced ad optimization tools and a user-friendly dashboard. However, bloggers need to meet specific traffic requirements to join the platform, and there is a setup fee involved.
8. Infolinks
Infolinks, founded in 2007, is an ad network that specializes in in-text advertising. With a net worth of over $100 million, Infolinks offers non-intrusive ads that appear as hyperlinks within the text of a webpage. Its advantages include easy integration, high viewability, compatibility with other ad networks, and timely payments. Infolinks also provides a referral program and a marketplace for bloggers to sell ad space directly. However, Infolinks’ revenue potential might be lower compared to networks with more diverse ad formats.
9. Revcontent
Revcontent, founded in 2013, is a content recommendation platform that connects bloggers with premium publishers. With a net worth of over $100 million, Revcontent offers native advertising solutions across various industries. Its advantages include high-quality traffic, advanced targeting options, customizable widgets, and competitive revenue share. Revcontent also provides a user-friendly dashboard and excellent customer support. However, Revcontent’s reach might be smaller compared to more established ad networks.
10. AdThrive
AdThrive, established in 2013, is an ad management service that focuses on serving high-quality ads to bloggers. With a net worth of over $100 million, AdThrive offers display, video, and native ads. Its advantages include access to premium advertisers, high fill rates, personalized support, and advanced ad optimization. AdThrive also provides detailed analytics and a user-friendly dashboard. However, bloggers need to meet specific traffic requirements to join the platform, and there is an exclusivity requirement.
In conclusion, Choosing the right ad network is crucial for bloggers looking to monetize their websites effectively. The top 10 ad networks mentioned in this article, including Google AdSense, Adsterra, and PropellerAds, offer a wide range of advantages and disadvantages. Consider your specific requirements, niche, and traffic levels when selecting the most suitable ad network for your blog. Remember to regularly evaluate the performance of your chosen ad network and make adjustments as necessary to optimize your revenue.